Wk 3 - IC - Fiona Ewald - Client Site Review

Sandi Davis
Age 31

Sandi wakes up early in the
morning to go to her job
downtown Austin. She spends
most of her day down there at
her job overseeing the creative
director’ s position in the
hospitality industry. Her day
ends around seven when she
usually goes to meet up with
friends for dinner and drinks
afterward. Ending the day at
home kicking back on the
couch and in front of the TV.

Task 1 - She would be visiting the site for her morning coffee that she will be taking to work with her.

Task 2 - She will be stopping by the website to keep in touch with her friends that she keeps in touch with in the blogs on the website.

http://www.ajrmediagroup.com/media_kits/index.cfm

Charlie Reed
Age 27
Charlie spends his entire
day training for marathons.
From morning till noon he
is usually running outdoors.
He usually breaks for lunch
then goes straight to the
gym for weight training
for the remaining afternoon.
His day ends around six
where he usually goes home
to rest for the evening with 

his dog Sam.

Task 1 - He too will be stopping by the website in the morning to see if there are any new coffee’s at the coffee shop before he stops by the shop in the morning for his cup of coffee.

Task 2 - He stops by the website to see if there are any listed running trails nearby the coffee shop.

http://www.austinchronicle.com/gyrobase/Info/OnlineAds/ 

Target Market for Kick Butt Coffee

1 - Age - 25-35

2 - Gender - Male & Female

3 - Hobbies - Outdoors Activities

4 - Race - All

5 - Occupation - All