URL: http://www.ikea.com/
{ikea} O.P.E.N
- O
- Express Checkout
- In-Store Pickup
- Store Locator's
- Alternative payment methods
- On-site key word search
- Search-correlated landing pages
- Timely, topical content
- Guided navigation and searchandizing
- Rapid interface refreshes
- P
- Profile-based content delivery
- Contact us
- Recommendations
- Account Registration
- Contextual/behavioral targeting
- Power reviewer feed/search
- Customized products and services
- E
- Pass-along incentives
- Trend-related content
- Photo/content uploads
- Visualization tools
- Self-selected search parameters
- Expert tips and features
- Reciprocal linking
- N
- Ratings and Reviews
- Community site
- Product developer competitor
- Consumer-generated media
- Consumer decision-making roles
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