Asides from the grand amount of things that I would change about their website asides from tearing down the whole website down and restarting the whole website from scratch. The main points of interest that would have to start off by being changed would have to be....
- Type (choose one main type and stick to that one)
- Colors (take a look inside their store/or one of their stores and pull from those colors to use for the website)
- Simplify! (I can't stress this enough when it comes to a redo for this website)
- a) put information into categories vs all the information on just one page
- One main navigation panel vs two or three navigation panel's as they have
- Tone down the WHOLE website!
How would I make this 'Kick Butt Coffee' Website more marketable?
- Make the page more appealing to everyone considering it is coffee and everyone loves coffee. Such as add blogs, a place to where anyone and everyone can talk to one another on the page.
- How would I bring people to this website? Asides from the horrid website that they have on the Internet as of now and once it is completely reworked I would make it a website as to where everyone would feel comfortable to go to and talk the daily rambling of just being human. People go to coffee shops to obviously drink coffee but also to socialize with one another. So initially I would integrate the coffee shop atmosphere onto the website.
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