HW - Wk 7 - Fiona Ewald - Website Idea

My place is Buenos Aires, Argentina. I may talk about the different
places that you can visit, the type of people that live there in particular.

The city is such an amazing city and the art scene is fantastic. The city
has run out of room to build upwards anymore so now they are building
buildings underground and these building are a norm there and they are
awe inspiring. With that being said, most of these underground buildings
are filled with all types of amazing art galleries and art stores.

So in essence this is probably what I will be talking about in my website
about Buenos Aires - the art scene. :) 

Wk 6 - HW -Fiona Ewald - Extra Credit Website

Wk 6- HW - Fiona Ewald - Website Layout

IC - Wk 6 - Fiona Ewald - Godiva Navigation

IC - Wk 6 - Fiona Ewald - Godiva Website

Wk 4 - HW - Fiona Ewald - Sitemap Redo

WK 4 - IC - Fiona Ewald - Navigation Styles

Searchable - www.albertsons.com

Direct - www.discoverystore.com

Linear - www.jcrew.com

Button - www.apple.com

Iconic - www.joscoffee.com

Experimental - http://www.devozasuaimaginacao.com.br/

Tabbed - http://www.military.com/ 

Wk 4 - HW - Fiona Ewald - Jo's Coffee Shop

TM Analysis: 

Age - 30's

Gender - Male & Female

Income - Higher Income Range

Race - All

Education - College Educated

Sara Filler

A top sales agent for her company.

Sara works all week long and all

day long and earns a very nice 

income. She also has two cats at

home and a soon to be husband 

Sam. She runs and spends lots of

time out in the outdoors.

Task 1 -  Sara stops by the website to see if she can get her favorite cup of coffee at Jo's in a big bag for her personal use at home.

Task 2 - She will check the menu on the website to see what she can pick up for her and her co-workers for lunch.

Charles Steele

Is a real estate agent who's main 

office is located near Jo's. Every 

morning he stops by Jo's for his 

morning coffee. A couple of times 

a week he'll stop by Jo's for lunch 

as well. He's more of an indoor 

guy and doesn't spend too much 

time outside.  

Task 1 - Will stop by the website to see if he can get some catering done for his office party that he'll be throwing.

Task 2 - Will check the website to see if there will be any shows around the area or at Jo's for the weekend. 

Wk 3 - IC - Fiona Ewald - Client Site Review

Sandi Davis
Age 31

Sandi wakes up early in the
morning to go to her job
downtown Austin. She spends
most of her day down there at
her job overseeing the creative
director’ s position in the
hospitality industry. Her day
ends around seven when she
usually goes to meet up with
friends for dinner and drinks
afterward. Ending the day at
home kicking back on the
couch and in front of the TV.

Task 1 - She would be visiting the site for her morning coffee that she will be taking to work with her.

Task 2 - She will be stopping by the website to keep in touch with her friends that she keeps in touch with in the blogs on the website.

http://www.ajrmediagroup.com/media_kits/index.cfm

Charlie Reed
Age 27
Charlie spends his entire
day training for marathons.
From morning till noon he
is usually running outdoors.
He usually breaks for lunch
then goes straight to the
gym for weight training
for the remaining afternoon.
His day ends around six
where he usually goes home
to rest for the evening with 

his dog Sam.

Task 1 - He too will be stopping by the website in the morning to see if there are any new coffee’s at the coffee shop before he stops by the shop in the morning for his cup of coffee.

Task 2 - He stops by the website to see if there are any listed running trails nearby the coffee shop.

http://www.austinchronicle.com/gyrobase/Info/OnlineAds/ 

Target Market for Kick Butt Coffee

1 - Age - 25-35

2 - Gender - Male & Female

3 - Hobbies - Outdoors Activities

4 - Race - All

5 - Occupation - All

Wk 2 - HW - Fiona Ewald - Website Reviews {2}

URL:  http://artspan.com/

{artspan} O.P.E.N.

• O
• Search-correlated landing pages
• Universal log-in
• On-site key word search
• Alternative payment methods
• Express checkout
• Guided navigation and searchandizing
• Rapid interface refreshes
• Timely, topical content

• P
• Contact Us 
• Recommendations
• Account Registration
• Contextual/behavioral targeting
• Customized products and services
• Profile-based content delivery 

• E
• Visualization tools
• Photo/content uploads
• Reciprocal linking
• Shareable content
• Trend-related content
• Multi platform content

• N
• Ratings and Reviews
• Community site
• Crowd sourcing
• Consumer decision making roles
• Product developers competitor

Wk 2 - HW - Fiona Ewald - Website Reviews {1}

      URL:  http://www.ikea.com/

{ikea} O.P.E.N

• O
• Express Checkout
• In-Store Pickup
• Store Locator's
• Alternative payment methods
• On-site key word search
• Search-correlated landing pages
• Timely, topical content
• Guided navigation and searchandizing
• Rapid interface refreshes

• P
• Profile-based content delivery
• Contact us
• Recommendations
• Account Registration
• Contextual/behavioral targeting
• Power reviewer feed/search
• Customized products and services

• E
• Pass-along incentives
• Trend-related content
• Photo/content uploads
• Visualization tools
• Self-selected search parameters
• Expert tips and features
• Reciprocal linking

• N
• Ratings and Reviews
• Community site
• Product developer competitor
• Consumer-generated media
• Consumer decision-making roles

Wk 2 - IC - Fiona Ewald - Kick Butt Coffee

Asides from the grand amount of things that I would change about their website asides from tearing down the whole website down and restarting the whole website from scratch. The main points of interest that would have to start off by being changed would have to be....

• Type (choose one main type and stick to that one)
• Colors (take a look inside their store/or one of their stores and pull from those colors to use for the website)
• Simplify! (I can't stress this enough when it comes to a redo for this website)                  
• a) put information into categories vs all the information on just one page
• One main navigation panel vs two or three navigation panel's as they have
• Tone down the WHOLE website!   

How would I make this 'Kick Butt Coffee' Website more marketable?

• Make the page more appealing to everyone considering it is coffee and everyone loves coffee. Such as add blogs, a place to where anyone and everyone can talk to one another on the page. 
• How would I bring people to this website? Asides from the horrid website that they have on the Internet as of now and once it is completely reworked I would make it a website as to where everyone would feel comfortable to go to and talk the daily rambling of just being human. People go to coffee shops to obviously drink coffee but also to socialize with one another. So initially I would integrate the coffee shop atmosphere onto the website.     

Wk 1 - HW - Fiona Ewald - Article Summary

The website that I chose that is designed well, in my opinion, is for JCrew. I chose JCrew in part because I like the simplicity of the layout and also in the colors. The grid is very easy to follow and flows very easily for the eyes. This website, in case you are not familiar with it, is a clothes website. Very well-known and has been around for a long time. I like the typeface that they use as well, simple and again to the point. The main navigation bar is on the top and the sub navigation is on the left side moving from top to bottom. Of course the shopping is a major plus that you can receive once you are at the website or once you are through with it.

Site Size: 1028

The website's users are mainly adults although since it is clothes of course the sizes can range from early teens - both men and women clothes.